Friday, January 9, 2015

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Tuesday, June 10, 2014

Our design philosophy:
When building this machine, people keep asking "Why are you making it like that?"
Well here are my design inspirations. Growing up in the American Midwest I was surrounded by people who were farmers. The local fabricators have a certain design ethic. Perfect welds, perfect bends, heavy plate steel, powder coating.
The same philosophy goes into machines like John Deere Tractors and Caterpillar heavy equipment. John Deere was one of the first big companies to use CNC on a wide scale.
So when I make design decisions, I think, how can we make this machine last? How can we build a machine that will literally make a million moves in a month? How can we make a machine that just works every time we turn it on?
I am designing this for makers, the guy who buys a Hilti power tool vs a cheap knockoff, because he is in the business of making stuff, not the business of fixing and playing with his tools.
We are designing this for the guy who has that order due on Friday and if the printer needs repair, that guys order will not get finished and that guys reputation could be harmed, or worse he can't make his rent or payroll cause his machine broke down.
Telling your customer, "Hey I can't deliver cause my machine broke down" doesn't cut it. Telling your employees "I can't pay you this week cause the machine broke" just does not work in today's world.
Another thing I hear about is some people are saying "Oh your machine costs too much"
Yet the same guy who buys a 1000 dollar printer and can't get anybody to repair the machine; does not stop to think that part of the extra purchase price we charge is for customer support.
To pay for that guy to sit there all day, waiting for your call or email. Whether you call or not, that guy is there waiting for you.
That is our company philosophy. For future employees (or applicants) who don't share our passion for this project. People who don't care about we are doing here. Don't bother asking me for a job.